Luxurious

Luxury is a term used to describe sophistication, elegance and high-end in lifestyle, style and culture. However, true luxury today is like a hidden treasure. Especially in a society where the market is fast-paced and flooded with mass-produced goods, luxury is becoming increasingly difficult to discover.

We interact with our environment through our five senses: sight, smell, hearing, taste and touch. Our senses shape our perceptions and experiences, often without our being aware of them. In today's ever-changing world, we need balance more than ever to achieve inner peace and live a happy life. So whether it is an everyday object, a work of art, a film or a dance, true luxury is something that sharpens our senses and nourishes our souls instead of dulling them in this information-saturated world. From there, we will feel inspired. “Luxury lovers value quality and sensory richness, and they want to experience luxury across multiple touch points — what they touch, what they see, what they smell, and what they wear,” says Aerin Lauder, the heiress of the Estee Lauder brand. So what is luxury? Does it have to be something that costs money or is used by people of very high status?

Luxury first comes from beautiful things that touch people’s souls and create positive emotions for us on our life journey. For example, luxury is an antique teapot with a beautiful, shiny copper patina that slowly and gracefully ages over the years. Luxury is also a lotus silk scarf that is meticulously drawn, spun, and woven by artisans in Phung Xa commune, My Duc district, from fresh lotus stems picked in the summer. Or it is movies that leave a deep impression on the heart. audiences like Journey to the West, which was a sensation despite the extremely limited technical conditions and production budget from 1986,...

Luxury comes from accumulation over time and longevity. Master watchmaker Michel Parmigiani has spent his life crafting centuries-old watches and clocks. Today, he creates heirloom watches, so that generation after generation can experience his philosophy: "Make things beautiful, and life will be more beautiful."

Luxury can also transcend the ordinary world to touch our souls. Whether it is the Sistine Chapel’s depictions of God’s creation, Bach’s symphonies praising God, the ancient Buddha statues in the Dunhuang caves of China, the ink paintings of the Song Dynasty, or the awe-inspiring places of worship in every culture of the 20th century, these brilliant and timeless works of art weave a subtle journey into the human soul through ancient cultures inspired by the Gods.

Thus, when distilled to its essence, luxury seems to be not defined by monetary value or social status, it is simply beautiful things that create positive emotions for us on the journey of life. It takes people to eternal moments that last through time, and inspires us to pursue true beauty and spiritual values.